51INC speaks to the undeniable force that is women. "51" represent's the global population of women, as we are now the majority. 51INC represents these women and our need to UN- complicate and UN-fuss aspects of our closets (and lives), without abandoning our sense of self and style. Design is considered and unpretentious. Details are deliberate and practical but framed in beauty. Aesthetic is progressive but approachable. And simplicity does not equal plain.